Making the decision to add social media to your marketing plan was a good one. There's no question that it's a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its success. But now that you've jumped into the social media pool with both feet, how do you keep from getting overwhelmed by the added responsibility of maintaining your calendar and keeping your content both current and effective?
Take a deep breath and discover these five ways to maintain your focus and keep from getting stressed out about your social media schedule.
1. Less is more. There are many social media networks out there and the numbers are growing all the time. Choose just a few based on your audience and your business goals. Managing a couple of networks on a regular basis is much more effective than spreading yourself too thin - or even worse - quitting because you simply can't keep up.
2. Create a content calendar. Planning a social media calendar helps you feel better organized and more in control of your publishing efforts. Don't try and plan months in advance. Every two weeks is more easily manageable and won't force ideas that might be off-topic or bring no value to your audience.
3. Utilize the tools of the trade. Discover social marketing tools that allow you to manage multiple networks simultaneously. HootSuite and TweetDeck are just a couple of tools that were designed to help you create efficiencies and provide an analysis of the effectiveness of your efforts.
4. Get away from it all. Maintain a healthy social media balance by not becoming an online junkie. You'll keep your message content fresh and more relevant when you take a few steps back and stay open to new ideas.
5. Have fun. Social media allows you to make an impression through your insights, connections and offerings. When you look like you're having fun, people will gravitate to your message and success will follow.
Watch how your contemporaries are managing their social media presence, too. You may want to model your strategy and style after other businesses and organizations you admire. Just remember, not every message you deliver is going to result in a home run. But as you become more and more familiar with the medium, you won't feel so overwhelmed by the process, and soon you'll discover that being social is really a great way to do business.
© 2012 Holly Anthony
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Holly Anthony is the founder of Office Moxie, a company dedicated and passionate about helping clients create an online presence through social media, email marketing, WordPress Websites and blogs. To learn more about how Holly and the team at Office Moxie can help you make the most of your online marketing strategy, visit their website and sign up for the free Office Moxie ezine at Office Moxie.
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