5 Tips for Preventing Social Media Burnout

Making the decision to add social media to your marketing plan was a good one. There's no question that it's a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its success. But now that you've jumped into the social media pool with both feet, how do you keep from getting overwhelmed by the added responsibility of maintaining your calendar and keeping your content both current and effective?

Take a deep breath and discover these five ways to maintain your focus and keep from getting stressed out about your social media schedule.

1. Less is more. There are many social media networks out there and the numbers are growing all the time. Choose just a few based on your audience and your business goals. Managing a couple of networks on a regular basis is much more effective than spreading yourself too thin - or even worse - quitting because you simply can't keep up.

2. Create a content calendar. Planning a social media calendar helps you feel better organized and more in control of your publishing efforts. Don't try and plan months in advance. Every two weeks is more easily manageable and won't force ideas that might be off-topic or bring no value to your audience.

3. Utilize the tools of the trade. Discover social marketing tools that allow you to manage multiple networks simultaneously. HootSuite and TweetDeck are just a couple of tools that were designed to help you create efficiencies and provide an analysis of the effectiveness of your efforts.

4. Get away from it all. Maintain a healthy social media balance by not becoming an online junkie. You'll keep your message content fresh and more relevant when you take a few steps back and stay open to new ideas.

5. Have fun. Social media allows you to make an impression through your insights, connections and offerings. When you look like you're having fun, people will gravitate to your message and success will follow.

Watch how your contemporaries are managing their social media presence, too. You may want to model your strategy and style after other businesses and organizations you admire. Just remember, not every message you deliver is going to result in a home run. But as you become more and more familiar with the medium, you won't feel so overwhelmed by the process, and soon you'll discover that being social is really a great way to do business.

© 2012 Holly Anthony

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Holly Anthony is the founder of Office Moxie, a company dedicated and passionate about helping clients create an online presence through social media, email marketing, WordPress Websites and blogs. To learn more about how Holly and the team at Office Moxie can help you make the most of your online marketing strategy, visit their website and sign up for the free Office Moxie ezine at Office Moxie.

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Concrete Tips to Avoid Caregiver Burnout

If you are a caregiver to a family member, let me start off by acknowledging how difficult it can be and how much energy you must be expending just to get yourself and your loved one through the day. While it may be a lonely endeavor, you are actually, not alone. More than 65 million people, 29% of the U.S. population, provide care for a chronically ill, disabled or aged family member or friend during any given year and spend an average of 20 hours per week providing care for their loved one.

The role of caregiver is often not one that we choose, but is often thrust upon us by circumstance. We are often not prepared for what caregiving entails, and this can lead to feelings of overwhelm and depression.

While there are no easy answers or simple solutions, here are three ways to take care of yourself while taking care of another.

1. Enlist social support.

Asking for help can feel vulnerable. After all, we want to feel like we can handle it all. But going it alone can quickly lead to burnout. Ask friends, family members, and your community for help, and be specific. Depending on the person you're asking, you might need emotional support, practical assistance such as help picking up prescriptions, caregiving respite, or help gathering information such as local caregiver resources. Keep in mind that others generally feel good about helping and will welcome being given concrete things they can do to support you.

2. Enhance your problem-solving skills.

Research shows that if a caregiver considers him or herself an effective problem-solver, they have a higher level of confidence in their ability to handle issues and complications that might arise; they also have increased ability to monitor their reactions and stress levels. This increase in confidence is linked to caregiver well-being and a decrease in depression. You can increase your problem-solving skills by establishing more streamlined routines and by sharing information with other caregivers.

3. Make time for yourself

Not neglecting your own needs might be the hardest of these suggestions to follow through on. Feelings of guilt are common, and it may seem like there isn't time in the day. Without taking care of ourselves, however, we have nothing left to give others and we end up harming our own health. Identify what recharges you and make sure you make the time for it on a regular basis. Maybe it's a yoga class, coffee with a friend, a few hours out of the house. Honor yourself by making your needs a priority.

Marnee Reiley is a Marriage and Family Therapist Intern (IMF 61489) who brings empathy, humor, and warmth to her collaborative work with therapy clients at Journey Coaching and Counseling in Irvine, California. Marnee offers strength-based counseling for couples, individuals and families who are looking to find greater purpose, a sense of direction, and increased joy in their lives. Call 949-222-6681 or visit http://www.youroctherapist.com/ for more information.

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